Golf Products

Srixon® Introduces New Z-Star™ And Z-Star™ X Tour Yellow Golf Balls

PHUNTINGTON BEACH, CA - February 3, 2010 - Srixon® Sports, a leader in golf ball technology, is pleased to announce the launch of the new Z-STAR™ and Z-STAR™ X Tour Yellow golf balls. The Z-STAR™ and Z-STAR™ X Tour Yellow line of golf balls were developed by Srixon® Sports' Research and Development team as an enhancement to the current tour offering, the Z-STAR™ and Z-STAR™ X. By tapping into the psychology of hitting each shot and the visualization and calming effect at address, the Z-STAR™ and Z-STAR™ X Tour Yellow golf balls incorporate the science of visual perception with the psychology of color effect on the human brain. Science has proven that yellow is the most visible color in the visual spectrum and psychology has correlated green with calming and stress relief; therefore Srixon® has combined the two colors based on these findings to tap into the player's mind and expand the benefits of playing a better ball. The Z-STAR™ and Z-STAR™ X Tour Yellow golf balls were designed to offer best-in-category performance for players seeking the improved distance, spin, and feel preferred by Tour players and competitive golfers worldwide. The Z-STAR™ and Z-STAR™ X Tour Yellow golf balls use ultra-thin urethane cover technology, a larger core and a softer cover to also radically improve distance, spin and feel.

PGA TOUR professionals Vijay Singh and Jim Furyk, as well as a worldwide contingent of professional golfers are currently playing the Z-STAR™ and Z-STAR™ X series of golf balls. Tour victories for the Z-STAR™ ball series include Henrik Stenson's victories at the 2008 Nedbank Golf Challenge and the 2008 Omega Mission Hills World Cup, as well as Tim Clark's win at the 2008 Australian Open, John Rollins victory at the 2009 Reno-Tahoe Open and Jim Furyk's win at the 2009 Chevron World Challenge.

"The new Z-STAR™ and Z-STAR™ X Tour Yellow golf balls are currently being tested by numerous PGA and Nationwide TOUR players, who are presently playing the Srixon® Z-STAR™ series of balls," said Chris Beck, Brand Manager for Srixon®. "The response from our tour staffers has been overwhelmingly positive. We understand that players at all levels of the game want to lower their scores and the Tour Yellow balls have definitely peaked the interest of our tour players, as well as consumers."

The Z-STAR™ Tour Yellow golf ball is designed to be the best-balanced golf ball for the low-to-mid handicap players, seeking a combination of long distance, spin control and soft feel. The Z-STAR™ X Tour Yellow golf ball is a distance-oriented tour-performance ball for players looking for explosive distance and high-spin performance around the greens. The Srixon® Z-STAR™ Tour Yellow ball lines both feature new Energetic Gradient Growth™ core technology, which promotes increased ball speed, as well as high launch and low spin. Their newly developed 324 large seamless dimples also help reduce wind resistance for increased distance, while the new coating on their super-soft urethane cover significantly improves spin performance from the rough, allowing players to go after the pin from any lie.

The Z-STAR™ and Z-STAR™ X Tour Yellow golf balls will begin shipping to retailers on April 1, 2010 and will carry a MAP price of $39.99.

For more information on Cleveland Golf/Srixon and their staff players, please visit www.clevelandgolf.com and www.srixon.com.

Cleveland Golf, Srixon, Never Compromise and Cleveland Classics Apparel are owned by SRI Sports Limited. With corporate headquarters based in Kobe, Japan, SRI Sports is the fourth largest golf company in the world, as well as one of the world's leading patent holders in golf ball technology. For more information, please contact Keith Patterson, PR/Media Relations Manager (714.889.5808) or visit us online at www.clevelandgolf.com, www.srixon.com or www.nevercompromise.com.

Contact:
Keith Patterson
Media & Public Relations Manager
Cleveland Golf ~ Srixon
Never Compromise ~ Cleveland Classics
5601 Skylab Road
Huntington Beach, Ca. 92647
T - (714) 889-1300 ext. 5808
F - (714) 889-5890
www.clevelandgolf.com